How to create discount coupons for your Bubble app customers using Stripe

Offer discounts to incentivise customers to move from your free plan to your paid plan.

The Problem

You may have created a great new app with a free plan, and want to offer a more feature rich plan, which you charge money for. This is a common model and the one I have for my cleaning schedule automation app RosterBuddy.app. I want to incentivise the current and future FREE plan customers to upgrade to the PAID plan, and I think vouchers would help.

The Approach

I now have about 100 customers on my Free plan and I’ve recently deployed the new ‘Team’ plan, and I’d like to do the following:

• Publicise to all my free plan customers that the new plan exists

• Offer each of these customers a 100% discount voucher for 2 months of the Paid plan so they can try out it out

I think this has several benefits

• The current customers are rewarded for their early adoption of the free plan

• Customers on the free plan get to experience the additional features of the Paid plan

• Knowing about the new features may incentivise these customers to pay to remain on the Paid plan

• Building this system…